How One Solo Dev Built a SaaS on a Public Trello Board
The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech · 2026-05-26 · 11 min
Episode notes
In this episode of The Indie Hacker Podcast, Lucas and Luna explore the story of a solo developer who built a SaaS product entirely in public by sharing his entire process on a public Trello board. He went from zero to 50K ARR in 10 months by transparently showing his roadmap, feature requests, pricing experiments, and even his revenue numbers. We break down how this radical transparency built trust and a loyal user base, the specific tactics he used to turn observers into customers, and why this approach might work better than stealth mode for solo founders. Plus, we discuss the risks of sharing too much and how to decide what to keep private. If you are building a side project or considering launching a SaaS, this episode offers a concrete playbook for leveraging public development to grow an audience and revenue simultaneously. #IndieHacker #SoloDeveloper #SaaS #BuildInPublic #PublicRoadmap #Trello #Bootstrapping #50KARR #Transparency #CustomerTrust #SideProject #ProductDevelopment #RevenueGrowth #Technology #FexingoBusiness #BusinessPodcast #IndieHackerPodcast #SoloFounder Keep every episode free: buymeacoffee.com/fexingo