How a Solo Dev Used a Podcast Appearance to Land 100 Customers
The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech · 2026-06-13 · 9 min
Episode notes
This episode of The Indie Hacker Podcast explores a lesser-known customer acquisition channel: appearing as a guest on other people's podcasts. Lucas and Luna break down the strategy of a solo developer who landed 100 paying customers within 90 days of a single podcast appearance. They discuss how to find the right shows, craft a compelling narrative, and convert listeners into users without sounding salesy. The hosts also share tips on repurposing the interview into content for long-tail SEO. If you're a bootstrapped founder looking for low-cost, high-trust marketing, this one's for you. #SoloDev #IndieHacker #PodcastMarketing #CustomerAcquisition #Bootstrapping #SaaS #ContentMarketing #GrowthStrategy #OrganicGrowth #TrustBuilding #LongTailSEO #RepurposingContent #PodcastGuesting #AudienceBuilding #Technology #FexingoBusiness #BusinessPodcast #TheIndieHackerPodcast Keep every episode free: buymeacoffee.com/fexingo