How a Solo Dev Used a Launch Week to Hit 10K MRR
The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech · 2026-06-20 · 11 min
Episode notes
In this episode of The Indie Hacker Podcast with Fexingo, Lucas and Luna break down the exact playbook one solo developer used to reach 10K monthly recurring revenue in a single launch week. They walk through the strategy: building a pre-launch waitlist of 1,200 people, pricing at $29 per month with a lifetime discount for early adopters, and timing the launch to coincide with a major conference for his target audience. The hosts discuss why a concentrated launch window can build momentum that slow rollouts never achieve, and what the developer did differently to convert 35 percent of his waitlist in seven days. They also talk about the trade-offs: burnout risk, support overload, and what happens when the launch week ends. If you're building a SaaS side project and wondering whether to go big or go slow, this episode gives you a concrete case to model from. #IndieHacker #SoloDeveloper #SaaS #MRR #LaunchStrategy #Bootstrapping #Startup #Technology #Business #Podcast #Fexingo #FexingoBusiness #BusinessPodcast #TechPodcast #LaunchWeek #Waitlist #Pricing #Growth Keep every episode free: buymeacoffee.com/fexingo