How a Solo Dev Built a SaaS With No Employees

Episode notes

Episode 35 of The Indie Hacker Podcast: Lucas and Luna explore the story of a solo developer who built a SaaS product — a website monitoring tool called Pulsetic — entirely alone, with no co-founders or employees. They break down how Pulsetic reached 10,000 paying customers and over $1 million in annual recurring revenue run rate as of early 2026, using automation, customer support chatbots, and a hyper-focused product roadmap. Lucas explains the key strategies: avoiding feature creep, leaning on AI for customer support, and building a lean operation that lets one person run the entire company. Luna asks the hard questions about burnout, scalability, and whether this model is sustainable long-term. They also discuss the trade-offs between staying solo and hiring a team, and what other indie hackers can learn from this approach. Plus a brief, honest moment about how listener support via Buy Me a Coffee helps keep this podcast ad-free.