How a Solo Dev Built a SaaS Via Cold Email
The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech · 2026-06-08 · 12 min
Episode notes
Lucas and Luna explore the story of a solo developer who built a profitable SaaS product entirely through cold email outreach. They break down how Sarah Chen, a former data analyst, identified a niche problem for small law firms, built a document-review tool, and landed her first 50 customers by sending personalized emails to partners at boutique legal practices. The episode examines her email templates, follow-up cadence, and the pivot from a generic product to one tailored for immigration attorneys. Listeners learn the specific tactics that generated a 12% reply rate and converted 8% of replies into paid subscriptions at $79 per month. Lucas and Luna also discuss why cold email can work for B2B SaaS when product-market fit is tight and the target audience is well-defined. #ColdEmail #B2BSaaS #SoloDeveloper #IndieHacker #CustomerAcquisition #SalesStrategy #LegalTech #Bootstrapping #EmailOutreach #ProductMarketFit #SarahChen #SmallLawFirms #DocumentReview #BusinessGrowth #Technology #FexingoBusiness #BusinessPodcast #TheIndieHackerPodcast Keep every episode free: buymeacoffee.com/fexingo