How a Solo Dev Built a SaaS by Selling to Mid-Market Companies
The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech · 2026-06-16 · 9 min
Episode notes
In Episode 55 of The Indie Hacker Podcast, Lucas and Luna explore a fresh angle for solo SaaS founders: selling to mid-market companies. They examine the story of a solo developer who built a data reconciliation tool called VeriSync and landed the enterprise-like contracts that propelled revenue past $20k MRR. Lucas breaks down the three key moves that made it work: a freemium tier that got product champions inside big orgs, a public revenue dashboard that built trust with procurement teams, and a pricing shift from $39 per month to $299 per month that actually increased conversions. Luna asks the tough questions about sales cycles, compliance overhead, and how a single developer handles support at that scale. A concrete playbook for any indie hacker wondering whether their product could work for bigger customers. #IndieHacker #SaaS #MidMarket #SoloDev #Bootstrapping #MRR #ProductLedGrowth #Freemium #PricingStrategy #DataReconciliation #VeriSync #CustomerAcquisition #SalesPlaybook #Technology #FexingoBusiness #BusinessPodcast #SaaSRevenue #Procurement Keep every episode free: buymeacoffee.com/fexingo