GTM: Lessons from Figma, Dropbox, and Building Iconic Brands in the Age of AI with Figma’s CMO, Sheila Vashee

Episode notes

NEW: @Sheila Vashee (CMO of @Figma) joins GTMnow to share how she thinks about brand building across every stage. From selling brownies at age eight, to second marketing hire at Dropbox scaling to $1B+ in annualized revenue, to now leading marketing at one of the most beloved software brands in the world, Sheila has seen it all. In this conversation, you’ll learn what brand actually means (hint: it's not your logo), how PLG companies make the leap to enterprise, why being obsessively close to your customers is a compounding advantage, and how AI is reshaping the marketing playbook without replacing the human craft that sets great brands apart. Guest links: - Guest - LinkedIn: - Guest company - LinkedIn: - Guest company website: Host links: - Sophie Buonassisi - LinkedIn: - Sophie Buonassisi - X (Twitter): - Newsletter: Sponsors: - HockeyStack - the AI platform that unifies GTM data to help teams convert, expand, and scale. Learn more at - Granola - the AI notepad that turns meetings into action by capturing context, decisions, and next steps automatically. Head to and get three months free with the code GTMFUND. Transcript available under the episode here: