GTM 170: 0 Customers → $4B: Inside Snowflake’s GTM Machine with Chris Degnan

Episode notes

Chris Degnan is the former Chief Revenue Officer of Snowflake, where he helped scale the company from pre-product to over $4B in ARR and more than $100B in market cap. Over his 11-year tenure, Chris built Snowflake’s go-to-market engine from the ground up, from personally running the first outbound campaigns to leading a global sales organization through four CEOs and one of the largest software IPOs in history. Today, he advises founders and revenue leaders on how to build high-velocity GTM teams, hire with grit, and scale with discipline. Chris is also the co-author of Make It Snow , the definitive playbook on Snowflake’s go-to-market journey, co-written with CMO Denise Persson.