GTM 166: SEO → AEO: The Next Big Shift in How People Discover Your Product

Episode notes

Guy Yalif is Chief Evangelist at Webflow and a veteran B2B marketing leader with 20+ years across Twitter, Yahoo, BrightRoll, and as co-founder/CEO of Intellimize (acquired by Webflow). He champions AI-driven optimization for sites and content, bringing a rare blend of aerospace-engineer rigor and operator experience from four successful exits to help teams win the shift from SEO to AEO. Discussed in this episode Why AEO is an evolution of SEO (and what truly changes) The shift from keywords to “clusters of questions” as the new topic model Webflow’s four-part AEO framework: content, technical, authority, measurement Tactics that moved the needle: adding FAQs + schema; prioritizing freshness Why PR/brand and plain-text mentions matter more to AI engines How to measure AEO: presence in questions, share of voice, and sentiment Where to start: two moves any founder can ship this week Risks of ignoring AEO and the early-adopter advantage Episode highlights 00:21 — “Your SEO resources are your AEO resources. This is an evolution, not a reset.” 01:15 — Webflow’s AEO promise: answer engines are a massive arbitrage—akin to early SEO/SEM/mobile.