Digital Transformation for CFOs: The Sales & Marketing Problem

Episode notes

When everything seems to be crashing down around you, there has to be one person who is the voice of reason, and in business, it always falls on the shoulders of the CFO. However, when it comes to new strategies and direction, one can only execute plans based upon the available information. When it comes to sales and marketing, CFOs can tend to shy away because much of the conversation is irrelevant unless they want more budget. And that's exactly why there's a problem. The budget marketing have been depleting has proven to be wasted and to drive this home, the average tenure of CMOs is dipping below eighteen months. Every business needs new sales and new customers, but it's not as easy as some think. Because of the complexity relating to marketing, sales, IT, customer service and success, a new perspective is desperately needed to help steer your business through this problem and it's not a matter of cost (it will cost pennies!).