Wall Street to SaaS CFO: Lessons from IPOs, Acquisitions & Growth, with Carla Cooper

Episode notes

What does it take to be a truly great CFO today? It’s not just about balancing the books—it’s about driving strategy, managing risks, and telling the financial story in a way that inspires confidence. In this episode, Carla Cooper, CFO of Contentful, shares her journey from Wall Street equity analyst to CFO, discussing her role in scaling Contentful, navigating IPOs and acquisitions, and offering valuable tips on transitioning into a CFO position. She emphasizes the importance of networking, continual learning, and telling a compelling financial story. Carla also provides practical advice for finance professionals contemplating job changes and reflects on the evolving responsibilities of a CFO.