How to Turn a Domain into a Global Pilates Brand for Studio Owners with Nathan Bethell
The Engine - Founders Stories · 2025-11-07 · 51 min
Episode notes
Welcome to The Engine Founders' Stories Podcast. Host Donna Owen sits down with Nathan Bethell , Founder of REFORMERPILATES.COM , a platform uniting studios, instructors, and fans of REFORMERPILATES. Nathan is also a B2B Marketing Consultant at B2B CMO , with over 20 years of experience in marketing across publishing, tech, and IT services. In this episode, Nathan shares how he went from running nightclubs as a teenager to building a fast-growing fitness community. Starting in a working-class household, his story is one of hustle, smart risks, and turning passion into impact. In this episode, Nathan shares his journey from a working-class background to launching REFORMERPILATES.COM, a hub for studios, content, and community. He talks about how two decades in marketing shaped his business approach and why he believes there is a business inside everyone. Nathan also explains how REFORMERPILATES is growing fast and how his platform supports new studio owners with tools, guidance, and a strong network. Key Takeaways: How Nathan went from a 20-year marketing career to founding REFORMERPILATES.COM. Why REFORMERPILATES is more than a workout and how it builds lasting community.