Small Groups, Shared Purpose: Rethinking How to Lead Change with Greg Satell

Episode notes

Greg Satell is the Author of Cascades: How to Create a Movement That Drives Transformational Change . In this episode of The Edge of Work , Greg joins Al Dea to explore why most organizational change efforts fail and how leaders can spark lasting transformation. Drawing from his front-row experience during Ukraine’s Orange Revolution and 15 years of research, Greg shares the power of “small groups, loosely connected, united by a shared purpose” to drive cultural and behavioral change. He explains why top-down, big-bang launches often trigger resistance, how to find early adopters, and the keys to creating the right conditions for change to spread. Links Website: LinkedIn: Book: