Smart lighting revolution: How Jasco achieved 8x ROAS in premium markets

Episode notes

Today, we’re diving into how brands can win in crowded, commoditized categories - even on Amazon’s toughest battlegrounds. Jeff Cato, V.P. Marketing & Ecommerce at Jasco, shares how he’s helped national brands, private labels, and DTC players stand out where price wars usually dominate. From uncovering real consumer insights to balancing speed with brand longevity, Jeff lays out a clear path for sustainable, profitable growth. Tune in to learn how disciplined channel management and customer-focused strategies can create sustainable growth in competitive categories.