Scarcity Marketing for Physicians — What Tim Hortons Can Teach Your Concierge Practice

Episode notes

The concierge medicine model has scarcity built into it by design — but most physicians have no idea they're sitting on one of the most powerful marketing advantages in all of healthcare. If you're building — or seriously considering — a membership-based practice, you don't have to figure this out in isolation. Explore leadership insights, operational frameworks, and real-world case studies: Concierge Medicine Today Leadership Hub & Knowledge Center Submit a question, article, or perspective Join us at the industry's annual conference in Atlanta every October — where physicians, operators, and innovators come together to build better systems, not just better ideas. This content is for educational and informational purposes only and should not be considered medical, legal, financial, or professional advice.