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The Customer UnSuccess Podcast

The Helicopter CCO: Breaking Silos & Building Trust w/ Anthony DeShazor

The Customer UnSuccess Podcast · 2025-08-12 · 50 min

Episode notes

Anthony DeShazer shares how his protective approach to customer management earned him the reputation as "The VP of No" and how he transformed his leadership style to foster cross-functional collaboration. He reveals the journey from gatekeeping to enabling teams through a mindset shift from "No" to "Yes, and" thinking. • Taking customer ownership to harmful extremes created organizational friction • Solving customer confusion by requiring all teams to get "passports" to customer land • Shifting from "No" to "Yes, but" to "Yes, and" approaches transformed team dynamics • The customer journey must be owned by the company, not individual departments • Creating data-driven triggers helps align teams around customer advocacy opportunities • AI is revolutionizing how CS teams identify patterns and predict customer behaviors • Revenue is a "full-contact team sport" requiring all departments to work together • Executive coaching provides valuable perspective for leadership development If you're in customer success, sales or other go-to-market motions, stick around to hear from the best. For more frameworks, tools, and automated playbooks, check out jodastech.com and

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