The B2B Podcast Index
The Customer UnSuccess Podcast

Saving the $2.2 Million Deal w/ De'Edra Williams from DeepHow

The Customer UnSuccess Podcast · 2025-06-02 · 39 min

Episode notes

De' Edra Williams, Chief Customer Officer of DeepHow, shares how her team turned a potential $2.2 million customer churn into a full renewal with expansion by mobilizing cross-functional resources and developing a strategic intervention plan. This customer success recovery story demonstrates the importance of proactive renewal planning, deep customer listening, and aligning solutions with specific business outcomes.

All The Customer UnSuccess Podcast episodes →