← The Customer UnSuccess Podcast
All The Customer UnSuccess Podcast episodes →
Saving the $2.2 Million Deal w/ De'Edra Williams from DeepHow
The Customer UnSuccess Podcast · 2025-06-02 · 39 min
Episode notes
De' Edra Williams, Chief Customer Officer of DeepHow, shares how her team turned a potential $2.2 million customer churn into a full renewal with expansion by mobilizing cross-functional resources and developing a strategic intervention plan. This customer success recovery story demonstrates the importance of proactive renewal planning, deep customer listening, and aligning solutions with specific business outcomes.