Why transparency is the real AI challenge in market research with Howard Fienberg

Episode notes

In this episode of The Curiosity Current, Stephanie and Molly are joined by Howard Fienberg, Senior Vice President of Advocacy at the Insights Association. They discuss how AI is reshaping market research, the challenges of keeping up with evolving regulations, and the ethical responsibilities that remain constant despite rapid technological change. Howard explains that both policymakers and the insights industry are navigating a mix of optimism and uncertainty when it comes to AI. As tools become more powerful, expectations around transparency, consent, and data handling are becoming more important. The conversation explores what transparency looks like in practice. They also unpack the complexity of the regulatory landscape. The discussion touches on the Insights Association’s updated code of ethics, the importance of keeping humans involved in research processes, and how to maintain respect for participants in an increasingly automated environment. The episode closes with a broader look at the census, data quality, and the importance of advocacy in shaping the future of the insights industry.