The Real Cost of Bad Data: Survey Fraud, AI Agents, and Data Integrity with Roddy Knowles

Episode notes

What if you could protect your research data from increasingly sophisticated fraud? In this episode of The Curiosity Current, hosts Matt and Stephanie sit down with Roddy Knowles, COO of dtect, to explore the evolving landscape of survey fraud and data quality management. From organized fraud networks to AI-powered threats, discover why data quality has become an existential challenge for market researchers, how to implement effective fraud prevention strategies, and why questionnaire design remains crucial in maintaining data integrity. Whether you're a research provider, agency, or brand insights professional, this conversation offers practical solutions for safeguarding your data quality and maintaining research credibility in an era of unprecedented threats.