Building an Insight-Driven Culture with Leyla Doany

Episode notes

In this episode of The Curiosity Current, join Leyla Doany, a consumer insights leader, as she shares her journey transforming an instinct-driven business into an insights powerhouse at JOOLA. Discover how to build an insights function from scratch, unlock untapped market potential through creative data analysis, and leverage storytelling to drive organizational change. Whether you're a seasoned researcher or brand strategist, this conversation offers valuable perspectives on balancing rigorous methodology with real-world business needs, including how to uncover a $374M market opportunity in the growing pickleball industry. Plus, learn why being "a storyteller disguised as a strategist" might be the key to making research insights truly actionable.