From wedding planner and photographer to S’mores Cart entrepreneurs, meet Elyse Rowen and Kelley Williams

Episode notes

In this episode, host Jenny Dempsey sits down with Elyse Rowen and Kelley Williams, two unstoppable entrepreneurs who both run their own individual companies of planning weddings and capturing moments behind the camera to creating a luxury dessert experience with The S'mores Cart in San Luis Obispo, California. It all started with a lightbulb moment during a road trip to Disneyland. But turning that idea into a successful business wasn’t all marshmallows and chocolate. Elyse and Kelley share the highs and lows of building their dream, from their first disastrous event to crafting unforgettable s’mores experiences for their customers. These two best friends prove that with passion, resilience, and a sprinkle of creativity, failure is just fuel for the fire. Their story is packed with inspiration for anyone thinking about flipping careers, starting a business, or simply chasing a dream. Takeaways: There’s something beautiful—and scary—about needing to make it work. Failure is just fuel for their fire. The journey of entrepreneurship is full of unexpected challenges. Having a supportive team is crucial for success. Resilience is key when facing setbacks.