From software engineer to chocolate maker, meet Case Sandberg

Episode notes

What happens when a software engineer follows a sweet little spark of curiosity all the way to the farmer’s market? In this episode, host Jenny Dempsey chats with Case Sandberg, founder of San Diego Chocolate Co., about what it really looks like to leave a stable tech job and step into the (often melty) world of handcrafted chocolate. We talk about perfectionism, pivoting with purpose, building something from scratch, and why your next chapter doesn’t need a polished plan — just a little momentum and maybe a glass of chocolate milk. Whether you're dreaming of leaving tech, craving a more hands-on life, or just want to feel seen in the mess of figuring it all out — this one’s for you. In this episode, we talk about: Making a pivot without a perfect plan Why curiosity can be your compass Creating a business that feels like you Burnout, mini-sabbaticals, and trusting the timing Building something imperfect and still showing up Letting go of perfectionism to bring people joy Takeaway quote “I don’t want to let my perfectionism get in the way of bringing joy to people.”