From donut maker to consumer & CX insights strategist, meet Beth Karawan

Episode notes

In this episode, host Jenny Dempsey sits down with Beth Karawan, consumer & CX insights strategist, to talk about how a side hustle, a layoff, and a whole lot of curiosity led to an incredible career transformation. From student teaching and bartending to making donuts during the pandemic and launching her own consultancy, Beth’s journey is a reminder that your skills are transferable, your path is never linear, and joy can absolutely come from the most unexpected places. Topics We Cover When your major doesn’t match your future Market research, storytelling, and discovering you’re good at math, kind of What a restaurant job taught Beth about trust and leadership Letting go of shame around unconventional jobs Launching “It’s Donut Friday” and leaning into fun The surprising link between CX and making donuts