The B2B Podcast Index
The Business of Cybersecurity

Imperva on the Bot Surge Behind Half of Global Internet Activity

The Business of Cybersecurity · 2025-05-17 · 32 min

Episode notes

Nearly half of all internet traffic is now generated by non-human sources, and a growing share of that activity is driven by increasingly sophisticated bots. In this episode of The Business of Cybersecurity , Neil is joined by Lynn Marks, Senior Product Manager at Imperva, to break down the findings from the latest Bad Bot Report and explore what businesses need to know as these threats accelerate. Lynn explains why the shift in bot activity is no longer about brute force or exploiting technical vulnerabilities. Today’s attackers are targeting business logic itself. From automated purchasing of high-demand items to manipulating pricing and availability data in the travel sector, bots are now bypassing traditional security tools by taking advantage of how platforms are designed to function. APIs are particularly vulnerable. Nearly 50 percent of account takeover attacks now target APIs directly, largely because they are abundant, consistently structured, and often poorly monitored. Shadow APIs and lack of cross-functional visibility create significant blind spots for security teams. Some industries are facing an outsized share of these attacks.

Listen to this episodeAll The Business of Cybersecurity episodes →