Your Brand is What People Say About You | Ep. 313
The Brands On Brands Podcast · 2025-07-02 · 15 min
Episode notes
In this episode of Brands On Brands, Brandon Birkmeyer explores the concept of building your personal brand by shaping the story others tell about you. While people will ultimately interpret your narrative on their own, you have the power to influence it. Brandon provides three actionable strategies: Creating ENCOUNTERS by actively engaging with people Building memorable EXPERIENCES through deliberate interactions, and Leaving tangible EVIDENCE through online presence and follow-ups. Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions answered! 00:00 Introduction: The Power of Your Brand's Story 01:48 Welcome to the Show 02:04 Understanding Reputation Building 03:01 Three Key Strategies to Shape Your Story 04:04 Creating Encounters: Purposeful Places to Participate 08:22 Building Memorable Experiences 10:31 Leaving Evidence: Crafting Your Lasting Impression 12:59 Conclusion: Taking Charge of Your Reputation This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: