Think Blink: Build Instant Emotional Connections for Your Brand with Jean-Pierre Lacroix | Ep. 334
The Brands On Brands Podcast · 2025-12-03 · 42 min
Episode notes
The Critical Role of Emotional Branding with Jean-Pierre Lacroix - Discover the Think Blink Manifesto. In this episode of Brands on Brands, Jean-Pierre Lacroix, president of SLD Global Branding and Design Agency, discusses the importance of emotional branding and the impact of split-second connections. Jean Pierre delves into the concept of defining emotional equity, the significance of empathy in branding, and strategies to build deep emotional connections with audiences. He also introduces his latest book, 'The Think Blink Manifesto,' which provides a roadmap for brands to foster lasting emotional connections. 01:04 Understanding Emotional Branding 03:37 Strategies for Building Emotional Connections 05:23 Creating Empathy and Eliminating Friction 15:54 The Importance of Visual Memories 22:47 Building Your Brand Through Personal Stories 32:52 Future-Proofing Your Brand 35:25 The Trust Ladder: Steps to Building Credibility 40:15 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: