Tamsen Webster: Say What They Can't Unhear | Ep. 308
The Brands On Brands Podcast · 2025-05-28 · 45 min
Episode notes
Unlocking Persuasion with Tamson Webste. Today we speak with Tamsen Webster, author of Say What They Can't Unhear - The Nine Principles of Lasting Change . Tamsen, a persuasive message design expert with over 25 years of experience, delves into the principles and processes that build lasting buy-in and change. The conversation covers ethical persuasion, overcoming resistance, and the importance of aligning capability and intent in messaging. Learn more about Tamsen at: 00:00 Introduction to Today's Guest: Tamsen Webster 00:20 Tamsen Webster's New Book 06:11 The Importance of Internally Motivated Change 12:30 Understanding Capability and Intent in Persuasion 22:12 The Role of Words in Effective Communication 26:00 The Power of Storytelling in Marketing 29:04 Historical Perspectives on Belief Systems 35:10 Effective Change Communication Strategies 42:25 Final Thoughts and Resources This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: