Mastering Launches and Hype Drops with Michael Dodsworth | Ep. 320
The Brands On Brands Podcast · 2025-08-27 · 45 min
Episode notes
Mastering Product Drops with Fanfare's Michael Dodsworth. In this episode, we explore how Michael Dodsworth, founder and CEO of Fanfare ( ), helps brands execute flawless product launches, avoiding common pitfalls like website crashes and bot invasions. From viral moments like Stanley's success to handling customer loyalty and the intricacies of fan-driven hype, Michael shares valuable insights into managing successful product drops. He delves into the importance of customer experience in driving loyalty, leveraging influencers, creating scarcity, and building a consistent brand narrative. Tune in to learn how to prepare for and capitalize on high-demand moments, ensuring seamless and engaging customer interactions. Want more? Visit fanfare.io Download the Hype Drop Playbook