Make Money with Brand Licensing: Expert Advice from Stu Seltzer | Ep. 326

Episode notes

Make money with brand licensing with expert Stu Seltzer. In this episode, Stu Seltzer, author of 'Brand Licensing for Dummies,' discusses the fundamentals of brand licensing and its importance. Find the book on Amazon at: As a seasoned NYU professor and the founder of Seltzer Licensing Group, Stu explains how licensing can expand brand value and boost revenue. He shares insights into licensing deals, key considerations, and the potential for small to large companies to benefit from brand partnerships. Stu highlights the psychological appeal of branded products and the rising trend of experiential and digital product licensing. He also provides guidance on building a sustainable competitive advantage through strategic brand associations.