Unlocking Personal Transformation: Frank ter Horst, Founder of Gvidado, on Coaching, Change, and Authenticity

Episode notes

Join us for an insightful conversation with Frank ter Horst, Founder of Gvidado, on The Brand Called You podcast. With a diverse background spanning interior design, hospitality, and entrepreneurship, Frank now serves as a professional thinking partner—a role often associated with coaching, but one that he approaches through a uniquely visual and transformational lens. In this episode, Frank shares how visual thinking and deep listening help individuals uncover their strengths, gain clarity, and navigate personal and professional transitions with confidence. Frank reflects on lessons learned from entrepreneurial setbacks, including a luxury hospitality venture that ultimately did not succeed, demonstrating how failure can become a catalyst for growth and reinvention. Together with host Lisa Lipkin, he explores resistance to change, the importance of self-awareness, and how cultural perspectives shape our attitudes toward risk, failure, and reinvention.