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The Brand Called You

Designed to Win: Leadership Lessons from S Devarajan, Former Managing Director of Tata Elxsi

The Brand Called You · 2026-06-06 · 27 min

Episode notes

Join us in this insightful episode of TBCY, where Ashutosh Garg sits down with S Devarajan, former Managing Director of Tata Elxsi and author of Designed to Win. Discover how S Devarajan led a remarkable turnaround at Tata Elxsi, building a world-class technology and design company against all odds. Learn about leadership, innovation, team building, and how organizations can stay ahead in a rapidly evolving technology landscape. Whether you're a leader, entrepreneur, or innovator, this conversation is packed with practical lessons and valuable insights. Key Topics Covered: • Early leadership experiences• The realities behind corporate turnarounds• Balancing technology, business, and creativity• Creating new markets and talent ecosystems• Leadership lessons learned along the journey• Key insights from Designed to Win• The truth behind the glamour of success

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