Insights Uncovered: A Real-World Data Podcast Series – Why the healthcare industry needs linked data – Ep2

Episode notes

In this episode, we discuss how linked databases can help unlock the full potential of healthcare – gaining a complete patient view, having deeper insights, and utilizing precision in research. With an increasing amount of available data, healthcare researchers can get a comprehensive view into patient journeys, healthcare utilization, and costs. We’ll explore the importance of being able to take the next step with linked data – what do you do with it once you have it? Why getting your data sources to talk to each other can create new issues. How linking data is becoming more critical in the real-world data/evidence space. What are some applications for its use? “Frankensteining” data is not the answer. MarketScan leverages real-world evidence to help organizations uncover meaningful insights. With guests: Guenter Sauter PhD, Sr. Director, Technology Product Management at MarketScan Liisa Palmer PhD, Portfolio Leader, Real World Data Research & Analytics at MarketScan