58. The real definition of marketing (and how to do it properly)
The B2B Marketing Gap Podcast · 2026-02-21 · 41 min
Episode notes
In this episode, I'm breaking down what marketing really is, how it's defined, and why so many people are getting it wrong. According to the Chartered Institute of Marketing, marketing is about identifying, anticipating, and meeting customer needs while making a profit. But what does that actually mean for your business? Free B2B Strategy Scorecard - find out how strategic you are: Get notified when B2B Club launches Learn about B2B Breakthrough Academy I'm sharing a personal IKEA customer service disaster in Rotterdam that made me realise how easy it is to lose customers when you forget the fundamentals. Plus, I'm being really vulnerable about what's happening in my business right now and the 4 AM epiphany that changed everything.