56. Why I stopped using SMART marketing objectives
The B2B Marketing Gap Podcast · 2026-02-04 · 47 min
Episode notes
"Get more leads" is NOT a marketing objective. If you've ever rushed through setting your marketing objectives just to get to the "real work," this episode is going to change everything. Grab the free resources mentioned in this episode: Strategic Marketer Scorecard (17 questions + mini crash course): b2bjade.com/resources Leadership Pitch Guide (includes CPD info): b2bjade.com/resources The Big Marketing Reset Webinar Replay: Available on all my social platforms Ready to build your strategy? Join B2B Breakthrough Academy: b2bjade.com/breakthrough-academy I'm breaking down exactly how to build marketing objectives that actually work - the kind that align with business goals, guide your entire strategy, and get leadership buy-in (instead of getting filed away and forgotten).