36. How To Set B2B Marketing Objectives & Budget [BBA Series Part 2]
The B2B Marketing Gap Podcast · 2024-10-31 · 24 min
Episode notes
Welcome to this 6 part series on how to write a simple b2b marketing strategy. Watch part 1 first! This second part focuses on how to set your marketing objectives and decide on your budget. I used to get SO confused with these parts so I've kept it mega simple. I share examples of really good b2b marketing objectives and also poor objectives so that you can see what to aim for and what to avoid. Plus as a bonus I share the process I follow within my marketing strategy course to set your marketing budget. You can get your hands on the exact template BBA students are using here for module 1 to get started ► ► FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: ►