23. COI vs. ROI: B2B Marketing’s Best Kept Secret?

Episode notes

In this webinar replay PLUS bonus Q&A, I'm breaking down the concept of COI (the cost of inaction), throwing in some practical examples, and sharing some real-world applications that could totally revolutionise your approach to B2B marketing! Let's look at why the cost of inaction (COI) is as crucial as ROI in building a case for marketing investment! Keep the conversation going and drop a comment with your thoughts or experiences related to COI in B2B marketing! Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠ You can