11. Setting B2B Marketing Objectives: Step-by-Step Guide

Episode notes

I share my unique framework for setting b2b marketing objectives including how to deliver on them, and how to avoid setting tactical goals that aren't linked to the overall business strategy. Some of the resources mentioned in the video may no longer exist since my new website launched. For help, contact us via my new site. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠ You can