How eCommerce Operations Unlocked Cutter & Buck’s Custom Apparel Business with Dave Santiago - EP 002
The B2B eCommerce Podcast · 2024-02-27 · 29h 8m
Episode notes
Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at Cutter & Buck . Santiago, with a rich background in consumer goods and digital sectors, dives into Cutter & Buck's transition from a golf-centric brand to a premium lifestyle label with long-lasting, consumer-favorite products. Their discussion centers around the brand's pivot towards Omni Channel sales, ensuring their offerings resonate across diverse consumer bases, from corporate to retail. Santiago shares insights into the innovative direct-to-consumer (D2C) strategies that propelled Cutter & Buck's growth, particularly through licensed and on-demand decorated products. A standout moment comes as Santiago reflects on the evolution of Cutter & Buck's D2C focus, highlighting the significant shift from an experimental phase to a core component of their sales strategy, aiming for D2C to comprise 15% of total sales within five years.