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The B2B eCommerce Podcast

Beer, Metal, and Leadership with Tom McManus of KegWorks.com - EP 005

The B2B eCommerce Podcast · 2024-05-07 · 55 min

Episode notes

Meeting Tom McManus of KegWorks.com In this engaging podcast episode, Tom McManus, CEO of KegWorks, shares the journey of his business from a specialized eCommerce store to a prominent leader in architectural metalwork for the hospitality industry. Celebrating over 26 years in business, McManus discusses the strategic shift from offering a wide range of products to focusing on high-margin, specialized items like bar foot rails, which are now featured prominently in U.S. bar renovations. He candidly explores the decision to significantly reduce their presence on Amazon, describing the move away from what he terms "revenue heroin." McManus emphasizes the importance of concentrating on core products and direct relationships with clients, which has led to improved profit margins and sustainable business growth. The podcast is peppered with personal anecdotes, including the memorable story of McManus and Ethan's first in-person meeting, which humorously highlights their synergy and mutual business philosophies. McManus offers invaluable advice to other business leaders, underscoring the importance of trusting one’s instincts and prioritizing value creation over immediate gains.

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