Turning Reviews Into Revenue with Shane Barker, CEO and Founder of TraceFuse.ai
The B2B BRAND180 Podcast with Linda Fanaras · 2026-02-02 · 17 min
Episode notes
In this episode of the B2B Brand180 Podcast, Linda sits down with Shane Barker, CEO and founder of TraceFuse, to explore how reputation quietly drives buying decisions long before a sales conversation ever begins. The conversation covers how to audit brand and executive presence online, respond effectively to negative reviews without damaging trust, and turn feedback from a liability into a competitive advantage. 02:05 Why Reputation Shapes Buying Decisions Before Sales 03:40 What Companies Miss When Auditing Their Online Reputation 06:00 Proactive vs. Reactive Reputation Management 07:55 Monitoring Tools and Tracking Brand Sentiment 12:10 Turning Reviews Into Trust and Growth Opportunities 17:10 Rapid Fire Questions: Platforms, Red Flags, and Ownership Linda's LinkedIn: Millennium Agency: Brand Strategy | Marketing | Web Design: YouTube Channel: Linda's Books: Claim Your White Space Passion + Profits: Fueling Business And Brand Success