Transformative B2B Referral Strategies, with Andrew Brown of Bridgemaker Referral Programs
The B2B BRAND180 Podcast with Linda Fanaras · 2024-10-31 · 24 min
Episode notes
In this episode of B2B Brand180, Linda interviews Andrew Brown from Bridgemaker Referrals. Linda and Andrew discuss transformative strategies and innovative approaches in B2B branding, focusing on the power of referral sources. Andrew debunks common myths about B2B referrals and emphasizes the importance of selecting the right referral sources and setting goals. He shares insights from his book, ' Get Referred ,' and provides a systematic approach to building effective referral programs. Key takeaways include who refers, why referrals happen, and how to overcome resistance to implementing referral programs. 02:00 The Power of Referrals in B2B 03:40 Debunking Referral Myths 07:39 Why Referrals Don't Happen 12:15 Building a Successful Referral Program 18:09 Rapid Fire Questions with Andrew More information on Andrew: and his book Linda's LinkedIn: Millennium Agency: Brand Strategy | Marketing | Web Design: YouTube Channel: Linda's Books: Claim Your White Space Passion + Profits: Fueling Business And Brand Success