Building Your Personal Brand with Harvard Business School Professor Jill Avery (ep.172)

Episode notes

Building your personal brand is about identifying and communicating your points of difference. Harvard Business School Professor Jill Avery joins Andrea to talk about why personal branding is so important and why many people hesitate or reject this whole premise of personal branding. TAKE THE PERSONAL BRAND SELF-ASSESSMENT RESOURCES “A New Approach to Building Your Personal Brand” by Jill Avery and Rachel Greenwald HBR article: “The Brand Called You” by Tom Peters FastCompany article - Jill’s recommendation: “Breaking Glass: Tales from the Witch of Wall Street by Patricia Walsh Chadwick -