Building FreeAgent ('the UK's #1 bookkeeping software for small businesses') with Roan Lavery
SuperConnector Show - entrepreneurs, startups & business growth stories · 2024-06-27 · 50 min
Episode notes
In this video, Roan Lavery (CEO, FreeAgent) shares insights on how he & his co-founders started & scaled the Edinburgh-based company to be the UK’s #1 bookkeeping software for small businesses. He also talks about SaaS / tech product development, marketing, funding, investment, building a team, leadership, AI, the Edinburgh / Scottish tech ecosystem & FreeAgent’s future growth strategy. Find out more & try FreeAgent software for free at In addition to being Host of the SuperConnector Show podcast, Paul Lancaster is Founder, Event Producer and Host of the popular, monthly PLATFORM events and 5-day UK Startup and Scaleup Week festivals. He is also Coach and Mentor for busy entrepreneurs, business owners and leaders who want to focus and be more productive. Find out more at &