How Perception Shapes Business Influence with Lindsay McGlone

Episode notes

In this episode of Stories Build Businesses, story and strategy coach Megan Wright is joined by Instagram expert Lindsay McGlone to explore how perception shapes influence in online business. Megan leads a thoughtful conversation about how lived experience quietly informs personal branding from reclaiming painful narratives to building a recognisable, values-led presence. Together, they unpack the double-edged nature of visibility, the pressure that can come with being put on a pedestal, and how perception shifts as you become more recognised in your industry. Lindsay shares her experience of navigating business in a marginalised body, including a recent viral moment that sparked public abuse and a wider conversation about fatphobia in business spaces. Megan reframes the discussion through a story-led strategy lens, exploring why it isn’t enough to quietly “accept all bodies” without actively shaping safer, more intentional business environments. This episode is a grounded exploration of personal branding, influence, identity, advocacy, and building a business that reflects who you are, rather than who others expect you to be.