How Climate Tech SaaS Is Ending Greenwashing | Irene Rosique, Nuvio Planet

Episode notes

Greenwashing is everywhere — from supermarket shelves to corporate ESG reports. But are those “eco-friendly” claims worth anything without data to back them up ? In this episode of Startuprad.io , host Jörn “Joe” Menninger speaks with Irene Rosique-Conesa , CEO & Co-Founder of Nuvio Planet , a climate tech SaaS spun out of BASF. Irene believes the solution to greenwashing isn’t more PR — it’s better data . You’ll learn: Why half of sustainability labels lack verifiable evidence How lifecycle assessment (LCA) software makes compliance repeatable and affordable The hidden flaws in ESG reporting and why CSRD will change the rules A case study: reducing milk’s carbon footprint by 8% = 1M Berlin–NY flights Irene’s founder journey: leaving BASF corporate life for startup uncertainty Her bold 2030 prediction: environmental data will matter as much as price Guest Spotlight: Irene Rosique-Conesa , CEO & Co-Founder of Nuvio Planet. With over a decade of LCA expertise and a corporate career at BASF, Irene is building a SaaS platform that transforms sustainability compliance into growth .