Selling Space Technology for Pets Globally. The Resilient Rise of Ukraine's Collar in the Pet Industry
Start Global Insights: Global Sales, Local's Expertise, Actionable Case Studies · 2024-05-10 · 36 min
Episode notes
In this episode of Start Global Insights, Maksym Pylypenko, the head of the sales department at Collar, a Ukrainian manufacturer of innovative pet products shares the insights from the company's global journey. With a history dating back to 1995, Collar has grown from a small company into a global powerhouse with 500 employees and distribution to 78 countries. Maksym shares Collar's remarkable journey of international expansion, innovation, and resilience through the challenges of war. Highlights from the episode: - The strategic move from local to global: Why Collar chose to expand beyond Ukraine's borders. - How Collar's commitment to innovation and quality set them apart in the international pet product market. - The pivotal role of trade shows and industry meetings in building brand recognition and trust with global partners. - Navigating the complexities of international laws and the importance of adaptability in packaging and marketing. - The inspiring partnership with NASA and Warner Brothers, and how these collaborations have impacted Collar's brand.