How to enter Japan's retail market. Expert's insights. Part 1.
Start Global Insights: Global Sales, Local's Expertise, Actionable Case Studies · 2024-03-20 · 33 min
Episode notes
This time the guest of the podcast is Rupert Sutton, Director & Partner Director & Partner at Weben Partners. Rupert has more then 30 years of experience in working in consulting, marketing and sales in Asia and Europe, with biggest part of it of living and working in Japan. In the Part 1 of our conversation we have discussed the intricacies of the Japanese retail market and other channels to enter Japan with FMCG. Highlights from the episode: Understanding the unique characteristics of Japan's retail environment, including its emphasis on expertise and focus for success. Exploring the diverse retail structure, from supermarkets and department stores to vending machines, and how space constraints influence consumer behavior. Uncovering opportunities for imported products and navigating the complexities of distribution channels, including insights on working with distributors in Japan. The importance of data-driven decision-making and strategic channel selection in maximizing success in the Japanese market. Insights into the evolving role of online channels like Amazon and Rakuten, and their impact on consumer shopping habits.