Integrating AI into your workflow - without the hype!!

Episode notes

Topics Covered AI efficiency vs. AI opportunity in modern B2B orgs Use cases across Claude, Gemini, Copilot, and ChatGPT Claude for Excel outperforming native plugins AI-powered brand visibility audits (AIO, GEO) Building MVPs from product demos using Gemini Automating reporting and funnel analysis with ChatGPT & Gemini Custom GPTs for keyword analysis and lead quality reviewsAI system design in regulated or high-security environments Framework-based AI prompting for repeatable results Testing rigor and prompt engineering for trustable AI output Questions This Video Helps Answer How can B2B marketing teams use AI to save time and create net-new strategic opportunities? What LLM (Claude, ChatGPT, Gemini, Copilot) is best for specific tasks like Excel, brand analysis, or creative reviews? How do I know if AI-generated reporting is accurate enough to trust? What’s a good prompt structure to consistently get usable output from ChatGPT or Gemini? How can I explain AIO (AI Optimization) visibility and results to executives?