How to Nail Down Messaging and Positioning | Megan Bowen on Building With Buyers

Episode notes

*from Building with Buyers* Megan Bowen is CEO at Refine Labs. Refine Labs is a demand gen agency for growth stage and enterprise B2B SaaS companies. Also check out Ep. 78 "Hire For Customer Success, Not Customer Support." Here’s what we cover: Brand, Demand, and ABM. What's your approach to client work; I’m exploring the role that customers play in helping startups build to the next round - how have you seen this play out with companies you work with; What’s changed about how buyers buy today, and what’s still the same; Customer research is core to the work I do with my clients - how do you handle customer research at Refine Labs; How are you using AI, and what’s your take on where it’s going; Early stage startups testing paid ads, what’s your advice (HINT: it's an expensive experiment, you need at least $3M-5M ARR); What’s the biggest challenge for companies you’re working with right now; Megan asks me her burning question. Megan on LinkedIn: ⁠⁠⁠ ⁠ Refine Labs: ⁠⁠⁠⁠⁠ ⁠⁠⁠ ⁠ For more content,