How to capture, create, and convert demand in the AI era

Episode notes

Our CEO Megan Bowen was a guest on Charles Gaudet's Predictable Profits podcast to talk about the outdated funnel and how to market in the AI era. From Predictable Profits: "If you’re still trying to grow your business with traditional funnels and wondering why your capture, create, convert demand strategy isn’t working, you’re about to discover why those old-school tactics are completely dead. In this episode, I sit down with one of the very few people who actually gets it – Megan Bowen – and we dive deep into the evolution of buyer behavior from the analog buying era all the way through to where we are now in the AI era. We explore why 96% of the buying process now happens before prospects ever talk to your sales team, and Megan breaks down her game-changing framework that’s helping B2B companies completely rethink how they approach demand generation. Trust me, you’re going to want to have a pen and paper handy for this one because we’re going beyond the surface-level funnel nonsense that everyone else is teaching.My guest today is Megan Bowen, CEO of Refine Labs, and she’s someone I have tremendous respect for because she actually eats her own pudding.